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When Women Win is a podcast where female role models and boss ladies from around the world share their inspirational stories and practical tools and strategies they used to succeed. It is currently the number 1 most listened to podcast in the Middle East.


On each episode, host and creator Rana Nawas finds out the stories and deconstructs the tools and strategies of what is a remarkable lineup of boss ladies: Kristina Kuzmic, Afra Atiq, HRH Princess Tessy Antony, Dr. Auma Obama, and many more.

Oct 18, 2017

23 years old and running a booming online business... How do you go from zero business knowledge to manufacturing a garment to marketing with zero $s to converting into sales on

Bosslady Tatiana Buree started her business, Luxx Health, at the age of 20. She iterated her product offering as she learned from the market and finally settled on waist trainers, a very niche product.

During our conversation, Tatiana talked about her motivation behind setting up the business, the challenges she faces as a seller on, and how to market in a crowded place - using no money. We discussed the power of social media like Instagram and YouTube, and also talked about practical business issues like the beauty of outsourcing. I loved Tatiana’s biggest learning: focus on adding value to the marketplace.