Preview Mode Links will not work in preview mode

When Women Win is a podcast where female role models and boss ladies from around the world share their inspirational stories and practical tools and strategies they used to succeed. It is currently the number 1 most listened to podcast in the Middle East.


On each episode, host and creator Rana Nawas finds out the stories and deconstructs the tools and strategies of what is a remarkable lineup of boss ladies: Kristina Kuzmic, Afra Atiq, HRH Princess Tessy Antony, Dr. Auma Obama, and many more.

Dec 10, 2018

Claude Silver is the Chief Heart Officer at VaynerMedia the advertising company co-founded by Gary Vaynerchuk in 2009. Prior to joining GaryVee, Claude spent 20 years in the top tiers of the advertising world, working for Publicis and J Walter Thompson, building global brand strategies for Fortune 50 companies. Her current role is to connect with every employee at Vayner Media, inspire, mentor and lead the team, and infuse the company with empathy.

We started our chat with Claude's move from advertising strategy to becoming the heart of the VaynerMedia. She told me about the differences and similarities between different generations and how she hires and retains top talent in a company in which 85% of the people are millennials. Claude talked about why "cultural fit" has become less relevant in employing new people and how working actively towards inclusion through "cultural addition" inspires and retains talent. We touched on the way Claude tackles those employees that need to be let go, and we explored career architecture, the increasingly fast-paced world we live in, and the opportunities this opens up. 

This show was recorded live in Sharjah so there is a little background noise. 

You can learn more about Claude on her websiteInstagram, LinkedIn and Twitter.